Do you think social media hasn’t affected your business? Well, it already has. We are living in a world where social media is taking over and is becoming a very powerful tool for marketing. Today if a brand or a product doesn’t exist on social media it will fall behind and lose to other competitors that do have social media. According to Brandwatch there are over 3.499 billion active social media users. Facebook has over 2,375 billion users. Instagram has over 1 billion users. Twitter has over 330 million users. Shall I go on? LinkedIn has 610 million users and YouTube has 1.9 billion users. 81% of all small to medium businesses use social media platforms to create brand awareness. Not only is it easier to engage with customers but it helps your productivity and boosts traffic. If you don’t have a social media platform it will be harder for you to attract customers and have credibility. If you don’t have customers, you have no business.
Social Networks have evolved from being a form of keeping in touch with family and friends to being used in ways that have a social impact. It has become the norm in our culture. Today people get their information online. It is the first place consumers go to find reviews, business hours of operation, services provided or simply directions or locations of businesses. They have all the information they need to feel confident in a purchase choice. According to Ignite Visibility 90% of marketers say their social media marketing efforts have increased exposure for their business. 48% of Americans have interacted with institutions or companies on at least one social media platform. It’s quite simple, money flows where the attention goes. It can be a bit challenging because you must choose what social media platform works best with your business or brand. You also must develop marketing strategies that will capture the attention of consumers. Once you have that down you will most likely develop a loyal community, boost traffic and have the digital exposure your company needs in order to succeed in today’s technological world.